Coca Cola for the first time to increase vending machine sales subscription model working on it. The system, which will start in Japan in May, will follow a highly experimental method.
In fact, subscription systems are on the rise today. Netflix, Spotify, Amazon prime Many large digital assets such as, have been serving their users in this way for many years. However, it is a matter of great curiosity how this method will resonate in physical products. Coca Cola now as we take the first step for this; Maybe it will shape the future food sector habits. This move of the company has attracted the eyes of all industries.
Coca-Cola announces subscription-based Coke On Pass service
As in many areas during the pandemic period, over 35 percent decrease in vending machine sales lived. People who stay away from crowded city centers and public areas due to COVID-19 have almost eliminated vending machines from their lives. Because since the epidemic online purchases It became much more important than before. This has surpassed some traditionally accepted commercial formulas.
However, vending machines still play a big role in human life in Japan. For over a hundred years from snacks to toys, from pet foods to cold drinks many products are offered to consumers in these devices. Now who don’t want to lower the public’s interest in vending machines Coca Cola, meets its fans with a new system specific to these machines.
Located in japan 340 thousand vending machines Coca-Cola subscription to begin, 2,700 Japanese Yen per month allows you to get a daily drink in return. This figure according to the current exchange rate for around 180 TL corresponds to. Although these figures may seem a bit expensive for an average of 30 Coke a month, when calculated according to the unit price of Coke in Japan, this figure is quite reasonable.
For the subscription system to work Coke On There is a need for a mobile application named. Already More than 25 million downloads The application has also become the center of attention outside of Japan. Many Coca-Cola addicts have begun to express their impatience about when the same service will start in other countries. For now, no statement has been made by the company on this issue. However, the system In May in Japan It will probably open up to new geographies after it comes to life.
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