Pinterest takes action to buy VSCO

Pinterest takes action to buy VSCO

Pinterest is reportedly in talks to buy VSCO. According to the New York Times, the social network will incorporate VSCO, an application that has been providing tools to mobile users for years and editing / sharing photos and videos.

Both sides did not approve of the direct negotiations and did not comment on a possible price. However, it is stated that joining forces will bring an advantage against Instagram.

VSCO: Instagram for teenagers

VSCO, which did not contain likes or follower counts, used to be called VSCO Cam. Introduced as a photography mobile app for iOS and Android devices, the app was created by Joel Flory and Greg Lutze.

VSCO actually stands out as a photo editing and sharing platform. Just like Instagram, but more visually oriented. It is generally preferred by young people.

Users can edit their photographs through a variety of preset filters or using the “tool kit” feature, which allows for more fine-tuning, fade, sharpness, skin tone, toning, toning, sharpening, saturation, contrast, temperature, exposure and other features.

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