Google is giving up critical ad display feature

Google is giving up critical ad display feature

Digital advertising leader of the industry Googleannounced that it will now end its policy of selling ads based on users’ browser history. In the future, when you switch from one site to another, only the cookies of the address you are in will be evaluated.

Leading to a radical change in advertising policies Alphabet Inc. He gave remarkable messages in his statement today. It has been learned that with the new system that will be implemented as of next year, tracking technologies that identify web users will be disabled and Google will stop investing in these areas.

Google changes its ad policies in 2022

Google’s Product Manager David Temkin published today blog post, in order to meet the standards of users on data privacy Chromeannounced that they are planning to remove third-party cookies from. Taking into account the concerns of internet users, the official shared the following sentences:

If digital advertising is not updated to address growing concerns about people’s privacy and how their personal data is used We risk the future of a free and open web environment. After phasing out third party cookies; We make clear that we will not create alternative identifiers to track individuals as they browse the web or use them in our products.

Google Advertising

Early 2020 Googlein direct proportion to these explanations; He stated that by 2022, they would completely remove third-party cookies. Instead, the company is looking for a way to connect consumers with similar interests to potential businesses by grouping them. Thus, instead of defining individuals one by one, it aims to define them as a group with their minimum characteristics.

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